![]() These often include directories such as Yelp, Yellow Pages, Facebook, etc. The local organic results include web pages related to the search query with local relevance. Local searches trigger search engines to display two types of results on the Search engine results page: local organic results and the 'Local Pack'. Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to appear based on a range of local search signals, providing a distinct difference from broader organic SEO which prioritises relevance of search over a distance of searcher. The origin of local SEO can be traced back to 2003-2005 when search engines tried to provide people with results in their vicinity as well as additional information such as opening times of a store, listings in maps, etc. ![]() 7 Local ranking: 2017 survey from 40 local experts. ![]() The majority of these searches take place on Google, Yahoo, Bing, Yandex, Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp, Angie's List, LinkedIn, Local business directories, social media channels and others. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.įor example, local SEO is all about ‘optimizing‘ your online presence to attract more business from relevant local searches. Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. ![]() In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users these visitors can then be converted into customers. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", " organic", or "earned" results. ![]()
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